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Account Executive

Leads the team.  Organizes and manages all aspects of the team’s work, including time management and schedules.  Responsible for knowing the client’s business and keeping the team informed.  Represents the client’s business needs to the team and balances those needs with a strong passion for great advertising and communications.  Partners with the account planner to write the creative brief.  Reports to:  Director of Account Management and Account Planning.

Essential Skills
  • Strategic thinker
  • Leader
  • Organized
  • Communications (written and oral)
  • Knowledge of all disciplines – media, research, public relations, promotion, creative.
  • Excellent sense of how to inspire and recognize great work (in the area of media and creative)

Required Courses

  • Management of Strategic Communication (at least simultaneously to Mojo)

Desired courses

  • Media Strategy & Planning OR Integrated Marketing Communications (Business School)

Account Planner

 Voice of the consumer in all agency work, especially media and creative.  Becomes the expert on the target audience.  With researcher, leads the team on the YAYA research report.  Leads qualitative research (focus groups/in-depth interviews).  Works with the AE to write the creative brief.  Reports to Director of Account Management and Account Planning.

Essential Skills
  • Strong sense of curiosity
  • Understanding of people and what makes them tick.
  • Able to talk to consumers easily and get them to reveal insights
  • Understands and recognizes consumer insights and how they are different from facts.
  • Strong research background, with an affinity for qualitative. 
  • Able to work closely with research in interpreting  quantitative data and presenting the meaning to staff and clients.
  • Strong creative sense – ability to work with and inspire creativity

Required courses

  • Management of Strategic Communication (at least simultaneously)
  • Strong performance in Strat Comm Research and recommendation from professor

Researcher

Responsible for all primary quantitative research and secondary research analysis.  Fields quantitative studies and interprets findings.  Works closely with the Account Planner on qualitative research, but Planner takes the lead.  Works with planner to interpret the findings.  Reports to Director of Media and Research.

Essential Skills
  • Strong statistical and numerical skills. 
  • Knows how to find and interpret data.
  • Able to summarize and share key facts for use in planning.
  • Understands questions to ask and how to ask them.
  • Very analytical.

Required courses

  • Strong performance in Strat Comm Research and recommendation from professor.

Public Relations AE

The PR AE’s serve a dual role – as a PR team and as members of a Mojo Ad team.  They are responsible for generating media coverage and sponsorships/promotion ideas as part of their team plan.  Also leads specific general events/programs, as a PR team for Mojo Agency (Career Fair, agency self promotion and long range Mojo Ad PR plan.  Reports to Director of Account Management.

Essential Skills
  • Leader
  • Organized
  • Creative
  • Cultivates relationships
  • Communication (written and verbal)
  • Detail oriented – able to develop and maintain schedules
  • Ability to shift between and balance short and long-term needs/goals.
  • Ability to work two teams – PR and their Mojo Team

Required Courses

  • Management of Strategic Communication (at least simultaneously)

Desired Courses

  • Integrated Marketing Communications (Business School)
  • Public Relations or Public Relations Writing.

Media Planner

Responsible for smart media planning – which is critical in today’s fragmented and changing media world.  Takes an integrated approach using all forms of media – paid and unpaid, traditional and digital.  Develops media objectives and strategies, analyzes media outlets and costs to develop media plan recommendations, including return on client investment. Partners with the creative team in the development of media ideas, recognizing the strong connection between creative and media in today’s advertising environment.  Reports to Director of Media and Research.

Essential Skills

  • Knowledge of media, especially emerging new media
  • Comfortable with technology
  • Comfortable with numbers and budgets
  • Analytical thinking
  • Creative and able to work with creative people.

Required Course

  • Media Strategy and Planning (at least simultaneously)

Desired Course

  • Integrated Marketing Communications (Business School)

Copywriter/Art Director

The copy writer and art director work as a creative team to create compelling creative concepts.  While the art director is responsible for the visual look of the ads and the copy writer is responsible for the words – a good team works seamlessly to come up with ideas, before they move to execution.  The best creative people can work across both areas, but find their strength in one are or the other.  The creative team also plays an important role in the development of a creative brief (strategy) that underpins all good creative work – and partners with the AE and Account Planner at the appropriate time to do so.  Report to Agency Director/Creative Director

Essential Skills/Talents

  • Ability to come up with ideas
  • Embraces the importance of strategy in creative development
  • Creative being – creativity is part of their core essence
  • Stellar creative skills in their area (visual or writing)
Required Course
  • Strategic Writing II (for copy writers, atleast simultaneously)
  • Strategic Design and Visuals II (for art directors, at least simultaneously)

Webmaster

The Webmaster is responsible for the Mojo Ad website and serves on a Mojo Ad team.  Also responsible for all technology related to agency presentations and will assist the presenter in setting up room and using equipment.  Reports to Agency Director/Creative Director.

Essentail Skills
  • Ability to build and maintain websites.
  • Knowledge of new media – early adapter of new technology
  • Detail oriented
  • Knowledge of Macromedia Dreamweaver, HTML, XHTML and CSS
  • Some understanding of Java Script
Desired Courses
  • Introduction to Web Development (4360/7360)
  • Intermediate Web Development (4370/7370)
  • Flash Authoring (4364/7364)
    • These courses are available through the School of Information Science and Learning Technologies

Copy Editor

The copy editor is responsible for accuracy in all agency work – that includes spelling, grammar, phone numbers and addresses, trademark usage, etc. If changes are needed, the copy editor must make sure the changes are made and made correctly.  The Mojo Ad copy editor is responsible for making sure all external documents are correct and nothing leaves the agency with errors in it.  The Copy Editor also serves as a member of a Mojo Ad team and is expected to contribute to the team’s work and success.  Reports to Agency Director/Creative Director

Essential Skills
  • Understands the big picture of what the team is trying to accomplish; able to help with flow of all documents to meet those objectives.
  • Excellent grammar and spelling
  • Attention to detail
  • Strong proof reader
  • Experience as a proof reader or on a copy desk a plus

Assistant Operations Manager

Responsible for managing all meeting logistics related to client projects.  That includes reserving rooms, arranging for refreshments, making sure the right equipment is in the room, obtaining parking passes, etc.  Anything it takes for a successful client meeting.  The Client Services manager is also responsible for collecting and maintaining the newly developed time reporting system.  The Assistant Client Services manager will prepare summary reports that indicate where time is being spent per client and will develop a data base from time reporting information that can be used in the future to project staffing and billing needs.  Will also assist PR team in planning and logistics of Mojo-Ad PR and events.


Essential Skills

  • Attention to detail
  • Accurate, thorough approach to everything
  • Follow through – doesn’t let anything slip through the cracks
  • Working knowledge of Excel spread sheets
  • Comfortable managing data base of time reports and able to analyze the data

Traffic Manager

The Traffic Manager facilitates the work flow in the agency.  Responsibilities include developing and updating production schedules, opening jobs, and running the Tuesday production meetings.

Essential Skills
  • Initiative – proactive approach
  • Attention to detail
  • Multi-tasker
  • Understands the importance of keeping production schedules up to date
  • Can lead critical weekly meeting – thinks ahead about what needs to be covered at the meeting. Solicits input.
  • A task master – keeps the agency on track
  • Working knowledge of Excel spread sheets