J-4218/7218 Advanced Media Sales (Mojo Ad)
• Consent Required

J-4970/7970 Strategic Campaigns (Mojo Ad)
• Consent Required
• Prerequisite: J-4218/7218 Advanced Media Sales (returning staff)
• Graduating Senior status (first-time applicants)

Description

Mojo Ad is the country's first student-staffed professional-services advertising agency, specializing in the youth and young adult market. We operate from the Missouri School of Journalism at the University of Missouri-Columbia. All aspects of the agency process are under the direction and guidance of faculty members with years of advertising agency and strategic communications experience. We work with businesses and ad agencies to create brand strategies that effectively reach teens, college students and young adults. And because Mojo Ad is composed of members of that age group and demographic, its staff has the insight and intuition needed to develop messages that will resonate with the ultra-savvy 18 to 30-year-old consumer segment.

Our mission is to help our Agency Partners reach their objectives while providing valuable real-life work experience to promising new advertising professionals. The student staff combines its knowledge with that of our academic and professional resources, to provide our Agency Partners a full spectrum of strategically sound ideas to reach the youth and young adult market. Attention is focused on building trusted relationships with businesses, agencies, alumni, and industry professionals involved in creating advertising and strategic communications.