Team up with Mojo Ad and make an unforgettable impact on the youth and young adult market.
We're young, we're smart and we offer unique insight that breaks through the clutter to resonate with people our age. We combine knowledge and research with our own understanding of the nuances of youth and young adults. Mojo Ad can save you research time in the strategic planning process and supply you with new perspectives to help you create fresh, effective campaigns.
The Marketing, PR & Promotions Plan
The agency deliverable that the teams create is a strategic communication plan that addresses the following areas:
*Situation Analysis
* Objectives
* Target Audience(s)
* Strategy
* Key Messages
* Campaign Theme
* Creative Executions
* Tactics
All plans integrate appropriate communication strategies such as advertising, public relations, interactive and direct marketing and sales promotion. The staff is encouraged to develop tactical packages that reflect creative problem solving.
* Budget
The size of the budget is less important than how the team would allocate funds. Your team is asked to identify what percentage of the budget they would allocate to various media or activity and must be able to justify their choices.
* Calendar/Timetable
* Evaluation Criteria
The strategic marketing plan contains ideas on how to address the challenge presented in the assignment. Developing the strategic communications plan is typically completed in one semester. Depending on the complexity of the assignment and implementation, the timeframe may require up to a maximum of two semesters, or 30 weeks. Our staff thrives on the fast-paced assignments and counts them as challenging professional experiences.
Student Teams
The development of the strategic communication plan is a team project, with usually 4 - 6 staff members on each team. Selection for the teams is based on the individual and collective strengths of the students.
Fees & Expenses
Our business and agency partners are required to make an investment of $5,000 to $15,000 for work done by Mojo Ad. Fees and Expenses for assignments cover overhead and expenses associated with projects such as staff time, telephone calls, faxes, and copying and supplies, and travel expenses.
Although we are a not-for-profit entity, we must generate revenue in order to maintain and build on the success of our activities. Our activities are funded in part by donations from the private and public sectors.
Variation of Commission and Fee Systems
1. Minimum Guarantee (Guaranteed Minimum Compensation)
This arrangement involves putting a 'floor' under the agency's compensation. A minimum-income investment of not less than $5,000 is predetermined by making assumptions about the level of service required for a period, which usually lasts three to six months.
2. Fixed Fee (Flat Fee, Fixed Compensation)
A predetermined, fixed investment period (usually three to six months) is based on an anticipated workload, at an assumed level of advertising activity (customarily billed in monthly installments with media and production billed at net).
Fixed fees
Required agency resources and fees are based on a detailed, mutually agreed upon scope-of-work. The scope-of-work for services will include clearly identified deliverables; timelines of deliverables, numbers of revisions included, and core team responsibilities. The advertiser/agency service contract will also indicate those out-of pocket costs that are billable versus those, if any, that may be non-billable.
Getting Started
The first decision is to meet and decide whether Mojo Ad is the right agency for your project. Before the semester begins, we will discuss your project with you in greater detail. This will include the scope of the project, ideas you may have for the teams to concentrate on, contact person, the background information you'll be sharing, and any other details that need to be discussed.
The goal is to have all of the elements in place before the semester begins so the staff can begin to work on it the first day of the semester.
Contact Person
We ask each Client/Agency Partner to identify their internal contact person for the project so there is one point person. The teams will not directly contact anyone else associated with the project unless they first have this contact person's authorization. This helps minimize confusion on your end and helps ensure that the team doesn't receive conflicting information or instructions.
Time Commitments
It's important for your team to have access to you on a weekly basis, although weekly meetings may not be necessary. The team will have questions, want to bounce ideas off of you, ask you to clarify information and the like. Your team will schedule a weekly conference call time convenient for you, fully aware that this may need to be changed if your workload demands this or if you've worked out another way to share information. There may be other contacts as the project and your time and schedule permits.
First Meeting with Team
If at all possible, it's a good idea to meet face-to-face with your team early in the semester. How this is done depends on a number of factors. One way to maximize success is to invite the team to your facilities for an orientation. This provides the opportunity to meet key individuals, review materials, and to clarify the assignment, and most importantly, to get this team focused on the assignment. The orientation can be done on campus, via conference call or videoconference. It's best if we establish the orientation dates before the semester begins.
Role of the Agency Director, Staff & Advisors
Most of your contacts during the semester will be with your team. Mojo Ad’s Director serves as a coach, helping to keep the team on strategy, helping them think through alternatives and guiding them throughout the entire communications plan development. The Director and the Client/Agency Partner usually stay in touch behind-the-scenes, trying to identify any areas or problems that need to be addressed and keeping the project manageable for the student staff.
Presentations
Your team will present their work to you at intervals during the semester. It's a good idea to set these dates early in the semester. For the students, this gives them a concrete timeframe. You may want to get this activity on others' calendars. Videoconferencing may be a viable solution to be able to present to remote audiences. Consider this as an option if appropriate.
Rights in any intellectual property developed during a project will be handled in accordance with University policy. You will have an opportunity to ask questions and give feedback at the presentation.
For More Information
If you have additional questions about participating as a Client/Agency
Partner in J4216/7216 Media Sales/MOJO Ad, please contact the Strategic
Communication Department at the Missouri School of Journalism.
University of Missouri-Columbia