U.S. Bank came to MOJO Ad for advice on their student loan program. Research found that students were very conflicted about loans – they open doors and provide opportunity. But the financial burden after graduation is daunting. This team decide to focus on the opportunity with emotional stories of how U.S. Bank student loans created valuable opportunities and changed lives. Print ads told the stories of five student – Anita, Nick, Charlie, Danny and Kassie. Here's Nick's story.
Hallmark asked Mojo Ad how to make the brand relevant to YAYA’s. This team created new products that “spoke their language.”
Languages of Celebration, Laughter, Love, Memory, and Reassurance - in a uniquely YAYA way. And that means customization. We see these products as a new form of cards. They provide an opportunity for a personal message at just the right time.
A cup of coffee to comfort a stressed out friend. Some home baked cookies for reassurance. A personalized frame to preserve a loving memory.
Redbox came to MOJO℠ Ad looking for a campaign to launch new Kiosks on college campuses and to increase incremental video rentals. As you'll discover in the Client Testimonial tab, they were "thrilled" with the ideas presented. The video below shows a preview of one group's campaign.
Purina: This premium dog food is targeted to a specific psychographic segment of dog lovers. One MOJO Ad team took a life-cycle approach to target YAYAs℠ that were “Expecting Puppy Parents.” A website was developed to help select and plan for a new puppy—including choosing the right food.
Owens-Illinois: Tasked with changing YAYA perceptions about packaging, particularly glass, one MOJO Ad team chose to focus on the sensory experience glass provides. Included was a fun iPhone app to remind YAYAs that glass provides a sensory experience that is unmatched by aluminum or plastic.
AOL presented us with the challenge to introduce YAYAs to Seed.com, and to generate 10,000 YAYA registrations. Knowing that YAYAs are very passionate, one MOJO Ad team aimed to transfer that go-to-guy into a "go-to guru" via Seed.com. What follows are three of their executions targeting music aficionados: a direct mail booklet, an online video commercial, and a Facebook application.
HowStuffWorks.com came to MOJO℠ Ad looking for videos within their campaign format that would be organic and have the potential to go viral. MOJO℠ Ad developed six videos, and the following two were client and internet favorites.
T.G.I. Friday's challenged MOJO Ad to develop a mixed media campaign that persuades today's 20-somethings that T.G.I. Friday's can be a relevant spot for happy hour and late night. MOJO Ad targeted "everyday optimists" that were always up for happy hour, but just needed a reason. MOJO Ad delivered a creative campaign that showcased the unusual excuses 20-something makes to "Happy Hour" at T.G.I. Friday's.