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Course Information

J-4218/7218 MOJO Ad Staff (MOJO Ad)
• Consent Required
• Prerequisite : J4206 Strategic Writing I

J-4970/7970 Strategic Campaigns (MOJO Ad)
• Consent Required
• Prerequisite: J-4218/7218 MOJO Ad Staff (returning staff)
• Graduating Senior status (first-time applicants)

Description

MOJO Ad is the country's first student-staffed professional-services advertising agency, specializing in the youth and young adult market. We operate from the Missouri School of Journalism at the University of Missouri-Columbia. All aspects of the agency process are under the direction and guidance of faculty members with years of advertising agency and strategic communications experience. We create brand strategies that effectively reach the 18-24 year- old market. And because MOJO Ad is composed of members of that age group and demographic, its staff has the insight and intuition needed to develop messages that will resonate with the ultra-savvy 18 to 24 year old consumer segment.

Our mission is to help our Agency Partners reach their objectives while providing valuable real-life work experience to promising new advertising professionals. The student staff combines its knowledge with that of our academic and professional resources, to provide our Agency Partners a full spectrum of strategically sound ideas to reach the youth and young adult market. Attention is focused on building trusted relationships with businesses, agencies, alumni and industry professionals involved in creating advertising and strategic communications.

Prerequisites for admittance:
• J4200 Principles of Strategic Communication
• J4952 Strategic Communication Research
• J4226 Strategic Design & Visuals I
• J4206 Strategic Writing I

Requirements for this consent course include:
• Demonstration of academic excellence
• Completion of prerequisite courses
• Online Application
• Letter(s) of recommendation from instructors and/or employers emailed to SharpK@missouri.edu
• Interview by course instructor(s)