Looking for a good-natured way to embarrass your friends on national television? Domino’s newest “Oh Yes We Did” campaign might be able to make that possible.

“Oh Yes We Did” centers on Domino’s going to insane lengths to convince “Pizza Holdouts” that Domino’s newer and tastier pizza is worth trying. Domino’s travels to the unsuspecting Holdouts’ hometowns and plasters their communities with billboards, posters, and signs that call out the Holdouts by name and ask them to try the new pizza.

Domino’s plants hidden cameras in unsuspecting areas to capture the Holdouts’ reactions to seeing the signs and billboards. The footage appears in TV ads and in an online documentary at PizzaHoldouts.com. Next week, PizzaHoldouts.com will have a feature that allows consumers to nominate their friends on Twitter and Facebook to be the new crop of “Pizza Holdouts” Domino’s goes after. This means your unsuspecting friends could be Domino’s newest advertising targets.

I think this latest effort by Domino’s to get people to try their new-and-improved pizza will resonate especially well with YAYAs. The campaign is authentic, and it focuses on using word of mouth to spread the news about Domino’s tastier pizza. Domino’s is also rewarding people who recommend their pizza to new friends with discounts, and many of us YAYAs are always looking for a cheap and tasty meal. The best part for YAYAs, though, has to be the opportunity to use social networking to nominate their friends for a little friendly, good-natured embarrassment...that just might end up on national television.

To view the “Pizza Holdouts” documentary, click here:
http://www.pizzaholdouts.com/