Our Work

HowStuffWorks.com

HowStuffWorks.com came to Mojo Ad looking for videos within their campaign format that would be organic and have the potential to go viral. Mojo Ad developed six videos and these two were client and internet favorites.

Purina Pro Plan

This premium dog food is targeted to a psychographic segment of dog lovers. One Mojo Ad team took a life-cycle approach to target YAYAs who were “Expecting Puppy Parents.” A website was developed to help select and plan for a new puppy – including the right food.

This grocery shopping cart gives the expecting puppy parent the feeling of walking a dog and directs them to the site.

This guerrilla poster will attract the attention of dog lovers. And the dog that is missing is the dog from your life. Where the phone number would normally be – the web address.

Owens-Illinois

Tasked with changing YAYA perceptions about packaging – particularly glass, this Mojo Ad team landed on the sensory experience glass provides. Included was a fun i-phone app to remind YAYAs of that glass provides a sensory experience unmatched by aluminum or plastic.

2010 Career Fair

Finding the perfect job or employee is kind of like dating. So this year’s Career Fair was structured a bit like speed dating. And a fun advertising campaign to promote the event was all about how famous “couples” found their match.

Client: Seed.com

AOL presented us with the challenge to introduce YAYAs to Seed.com and generate 10,000 YAYA registrations with the hope that they will become active contributors. Knowing that YAYAs are very passionate team imADgination aimed to transfer that go-to guy into a go-to guru via Seed.com. What follows are three of their executions going after the music afficionado: a direct mail booklet, an online video commercial, and a Facebook application.