The Mojo Ad Advisory Panel is made up of industry veterans from a variety of disciplines. They are volunteers who are willing to share their knowledge and expertise with the next generation of advertising superstars.

Advisory Panel focus areas include:

1. Advertising Leadership/Account Management
2. Advertising Creative/Design
3. Media Planning and Placement
4. Research
5. New Business Development/Sales
6. Branding
7. Public Relations
8. Global Marketing
9. Segmentation/Diversity/Ethnic Strategic Communications
10. Technology

Although Mojo Ad’s area of specialization is the YAYA^® youth and young adult market, we encourage panel participation from all aspects of the advertising business. We are especially interested in practitioners who are willing to share their insight into what has worked...and what has NOT worked...in their careers.

Advisory Panel Responsibilities
Panel members are encouraged to visit the MU campus at least once during their one-year term to meet with the Mojo Ad student staff. They can share knowledge through case study presentations, meetings, panel discussions and Question & Answer sessions. Meetings and presentations by panel members are expected to last no more than two hours, including Q&A.

In some cases, half-day workshop sessions on critical contemporary communications issues can also be arranged. (For these sessions, we strongly urge that a corporate client representative be included as a co-presenter.)

Advisor Panel members also participate in Senior Assessment which entitles them to be reimbursed for expenses incurred during their visit.