Click on the hyperlink below for information related to each MOJO Ad℠ position.

Account Executive

Leads the team. Organizes and manages all aspects of the team’s work, including time management and schedules. Responsible for knowing the client’s business and keeping the team informed. Represents the client’s business needs to the team and balances those needs with a strong passion for great advertising and communications. Partners with the account planner to write the creative brief. Reports to: Director of Account Management and Account Planning.

Essential Skills
Strategic thinker
Leader
Organized
Communications (written and oral)
Knowledge of all disciplines – media, research, public relations, promotion, creative
Excellent sense of how to inspire and recognize great work (in the area of media and creative)

Required Courses
Management of Strategic Communication

Desired courses
Media Strategy & Planning OR Integrated Marketing Communications (Business School)

Account Planner

Voice of the consumer in all agency work, especially media and creative. Becomes the expert on the target audience. With researcher, leads the team on the YAYA research report. Leads qualitative research (focus groups/in-depth interviews). Works with the AE to write the creative brief. Reports to Director of Account Management and Account Planning.

Essential Skills
Strong sense of curiosity
Understanding of people and what makes them tick
Able to talk to consumers easily and get them to reveal insights
Understands and recognizes consumer insights and how they are different from facts
Strong research background, with an affinity for qualitative
Able to work closely with research in interpreting quantitative data and presenting the meaning to staff and clients
Strong creative sense – ability to work with and inspire creativity

Required courses
Management of Strategic Communication
Strong performance in Strat Comm Research and recommendation from professor

Researcher

Responsible for all primary quantitative research and secondary research analysis. Fields quantitative studies and interprets findings. Works closely with the Account Planner on qualitative research, but Planner takes the lead. Works with planner to interpret the findings. Reports to Director of Media and Research.

Essential Skills
Strong statistical and numerical skills
Knows how to find and interpret data
Able to summarize and share key facts for use in planning
Understands questions to ask and how to ask them
Very analytical

Required courses
Strong performance in Strat Comm Research and recommendation from professor.

PR Account Executive

PR AE’s serve a dual role – as a PR team and as members of a MOJO Ad team. They are responsible for generating media coverage and sponsorships/promotion ideas as part of their team plan. They also lead specific events/programs as a PR team for the agency (Career Fair, agency self-promotion and long-range MOJO Ad PR plan). Reports to Director of Account Management.

Essential Skills
Leader
Organized
Creative
Cultivates relationships
Communication (written and verbal)
Detail oriented – able to develop and maintain schedules
Ability to shift between and balance short and long-term needs/goals.
Ability to work two teams – PR and their MOJO Team

Required Courses
Management of Strategic Communication (at least simultaneously)

Desired Courses
Integrated Marketing Communications (Business School)
Public Relations or Public Relations Writing.

Media Planner

Responsible for smart media planning – which is critical in today’s fragmented and changing media world. Takes an integrated approach using all forms of media – paid and unpaid, traditional and digital. Develops media objectives and strategies, analyzes media outlets and costs to develop media plan recommendations, including return on client investment. Partners with the creative team in the development of media ideas, recognizing the strong connection between creative and media in today’s advertising environment. Reports to Director of Media and Research.

Essential Skills

Knowledge of media, especially emerging new media
Comfortable with technology
Comfortable with numbers and budgets
Analytical thinking
Creative and able to work with creative people

Required Course
Media Strategy and Planning (at least simultaneously)

Desired Course
Integrated Marketing Communications (Business School)

Copywriter/Art Director/Graphic Designer

The copy writer, art director, and graphic designer work as a creative team to create compelling creative concepts. While the art director is responsible for the visual look of the ads and the copy writer is responsible for the words – a good team works seamlessly to come up with ideas, before they move to execution. The best creative people can work across both areas, but find their strength in one are or the other. The creative team also plays an important role in the development of a creative brief (strategy) that underpins all good creative work – and partners with the AE and Account Planner at the appropriate time to do so. Report to Agency Director/Creative Directors

Essential Skills/Talents

Ability to come up with ideas
Embraces the importance of strategy in creative development
Creative being – creativity is part of their core essence
Stellar creative skills in their area (visual or writing)

Required Course
Strategic Writing II (for copy writers, atleast simultaneously)
Strategic Design and Visuals II (for art directors, at least simultaneously)

Interactive Specialist

The Interactive Specialist is responsible for the MOJO Ad website and serves on a MOJO Ad team. Also responsible for all technology related to agency presentations and will assist the presenter in setting up room and using equipment. Reports to the Director of Technology.

Essential Skills
Knowledge of new media – early adapter of new technology
Detail-oriented, able to prioritize, multi-task and meet tight deadlines
Knowledge of CS5 Photoshop, Indesign and Dreamweaver; HTML
Knowledge of Adobe Flash, Final Cut Pro/iMovie is a bonus

Desired Courses
J4262 Interactive Advertising I
J4812 Newsy

Social Media Specialist

The Social Media Specialist is responsible for creating and implementing the social media strategy, as well as serving on a MOJO Ad team. They are also responsible for building a social media plan for the Career Fair and examining web analytics to determine successful strategies. Reports to Director of Technology.

Essential Skills
Extensive knowledge and use of social media sites
Ability to prioritize and handle many different tasks
Organization and communication skills
Time management
Attention to detail
Ability to compromise, give constructive criticism

Experience using social media in a business setting a plus

Desired Courses
J4262 Interactive Advertising I
J4812 Online Audience Development

Copy Editor

The copy editor is responsible for accuracy in all agency work – that includes spelling, grammar, phone numbers and addresses, trademark usage, etc. If changes are needed, the copy editor must make sure the changes are made and made correctly. The MOJO Ad copy editor is responsible for making sure all external documents are correct and nothing leaves the agency with errors in it. The Copy Editor also serves as a member of a MOJO Ad team and is expected to contribute to the team’s work and success. Reports to Agency Director/Creative Director

Essential Skills
Understands the big picture of what the team is trying to accomplish; able to help with flow of all documents to meet those objectives
Excellent grammar and spelling
Attention to detail
Strong proof reader

Experience as a proof reader or on a copy desk a plus