State of the YAYA

As specialists in all things young, it's our responsibility to decipher the ever elusive YAYA consumer. Here you'll find the fruits of our labor: Our State of the YAYA report which tracks and evaluates the changing lifestyles, habits, trends, media consumption and technology choices of the ultra-savvy, 18-to 24-year-old Youth and Young Adult (YAYA) market.

State of the YAYA

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