State of the YAYA
As specialists in all things young, it's our responsibility to decipher the ever elusive YAYA consumer. Here you'll find the fruits of our labor: Our State of the YAYA report which tracks and evaluates the changing lifestyles, habits, trends, media consumption and technology choices of the ultra-savvy, 18-to 24-year-old Youth and Young Adult (YAYA) market. Our 2015 State of the YAYA update will be available for download soon! Please check back for updates.