You are not authorized to post comments.

MasterCard/Google Campaign Goes Fast and Furious

It seems these days that YAYA individuals want information as fast as possible…and marketers have heard the calling. Companies are trying to get their product information to customers in the quickest manner while still being disruptive and memorable. 

 
Master Card partnered with Google to deliver YAYA individuals exactly what they want: speed selling speed. In a 15 second video spot, Master Card Pay Pass and Google Wallet bring you everything you need to know about their product. YAYA women and men are specifically targeted through a straight-forward sexual message illustrating a couple quickly leaving a date to go to a hotel with the help of a Pay Pass and Google Wallet. 
 
This message resonates well with YAYA individuals need for information in a fun and quick manner. Other brands like Apple similarly create quick informational video’s to help give an answer at a moments notice. Even radio spots like the Chick-Fil-A 10 second chicken sandwich advertisement are just enough to grab attention and keep it.  
 
YAYA Millennials live in a crazy world and it is getting harder and harder to garner their attention. Giving them a quick and fun message is the ticket to success. Master Card and Google are a great partnership that look like they have a handle on the next generation of credit card users. 
 
Kim Long: PR AE for Mojo Ad.