In case you've missed it, AdWeek has unleashed a new blog (in addition to AdFreak and BrandFreak) called TweetFreak.

The purpose of this blog is to follow the advertising, marketing and agency world on Twitter. Each week they post the top 5 people you should be following on Twitter, and almost daily they highlight a specific brand or agency and show what the Twitter world has been saying about them.

They also give pretty humorous commentary on popular Twitter happenings - such as last Friday when Oprah officially made her first Tweet.

YAYAs interested in staying up-to-date on the marketing and advertising world should check it out. This blog will not only keep you informed on the industry but give you an idea of how brands are effectively trying to utilize Twitter (always a plus in interviews).

http://adweek.blogs.com/tweetfreak/

Being from Ohio I was raised to root against that “state up north,” but I can’t help but fall in love with the “Pure Michigan” campaign. This campaign caught my eye last summer while I was sitting in standstill traffic, despising every second of the rush-hour commute home. What an opportune time to see the serene image of a sunset over a beautiful lake staring down at me from the billboard above. Couple that with the soothing radio spots that followed, and I was yearning for the waters of pure Michigan.

I know a 21-year-old intern shuttling back to her parents’ suburban house wasn’t the campaign’s target, but instead the over-worked professional needing a simple escape. I wasn’t alone however, as I found my YAYA friends were commenting on the ads as well. Now that I’ve started to see the campaign appear in Missouri, I’m interested to see what my fellow YAYAs at Mizzou think.

Check the campaign out for yourself- http://www.michigan.org/topics/Pure-Michigan-Ads/Default.aspx. “Simple sunrise,” “Gone Fishing,” and “Water,” (radio) are my favorite. I think you’ll find that YAYAs don’t always need to be persuaded through flashy jump-cuts, elementary humor or Facebook applications. We still appreciate a simple, well-produced campaign with clean images, and soothing copy.