Looking for a good-natured way to embarrass your friends on national television? Domino’s newest “Oh Yes We Did” campaign might be able to make that possible.

“Oh Yes We Did” centers on Domino’s going to insane lengths to convince “Pizza Holdouts” that Domino’s newer and tastier pizza is worth trying. Domino’s travels to the unsuspecting Holdouts’ hometowns and plasters their communities with billboards, posters, and signs that call out the Holdouts by name and ask them to try the new pizza.

Domino’s plants hidden cameras in unsuspecting areas to capture the Holdouts’ reactions to seeing the signs and billboards. The footage appears in TV ads and in an online documentary at PizzaHoldouts.com. Next week, PizzaHoldouts.com will have a feature that allows consumers to nominate their friends on Twitter and Facebook to be the new crop of “Pizza Holdouts” Domino’s goes after. This means your unsuspecting friends could be Domino’s newest advertising targets.

I think this latest effort by Domino’s to get people to try their new-and-improved pizza will resonate especially well with YAYAs. The campaign is authentic, and it focuses on using word of mouth to spread the news about Domino’s tastier pizza. Domino’s is also rewarding people who recommend their pizza to new friends with discounts, and many of us YAYAs are always looking for a cheap and tasty meal. The best part for YAYAs, though, has to be the opportunity to use social networking to nominate their friends for a little friendly, good-natured embarrassment...that just might end up on national television.

To view the “Pizza Holdouts” documentary, click here:
http://www.pizzaholdouts.com/

When going out for a drink with friends, there’s a couple of things you can almost always count on me having in hand: my license, my credit card and, of course, my camera-equipped iPhone. One brewery is taking advantage of these trustworthy accessories in an engaging new way.

Coors Brewing Company recently released Colorado Native, a craft beer that’s made out of 99.9% Colorado-grown ingredients. While the beer will have a low carbon footprint and attract craft beer enthusiasts, I’m most excited about Coors marketing plan for the drink.

Relying solely on social media and word of mouth efforts, the bottles also feature a ‘snaptag’ that consumers can take a picture of with their phone and send to a number that is provided on the bottle. Companies have previously featured snaptags in ads, but this is the first time it’s been used on a product.

After receiving the picture and asking for age verification, Coors will reach out to customers via text messages. Through asking questions about customers’ favorite outdoor activities and other related items, Coors will be able to contact customers with direct and targeted messaging.

Under most circumstances, I’d say that busy YAYAs wouldn’t take the time to send a picture in to a company and respond to text message questions. But in a social, drinking setting, I can imagine this becoming an extremely engaging, fun brand experience for this age group (that, is the 21-24 year olds, of course).

Since Colorado Native will only be sold in Colorado for the time being, I guess I’ll have to sit around and wait for them to make Missouri Native. I’ve got a feeling I’ll be waiting a long, long time for that one, though…