Mojo Blog

Recent Blog Posts

Free-to-play is here to stay
by Kylie Tutko

I, like many of my fellow YAYA members, love to play games. But being a poor college student, I’m often lacking in the funds to purchase them. With the popularity of free-to-play games on the iPhone app store though, I can have my playable cake and eat it too.

Looking on my iPhone, there are a ton of games that I’ve yet to pay a penny for: Tiny Tower, Hero Academy, Words with Friends, Jetpack Joyride, Draw Something and most recently, Blind Ninja. Yet despite their free price tag, these games are making a ton of money through micro-transactions, small payments that allow players with limited time or patience to buy their way to...

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Getting Ahead of the Advertising Game
by Lexi Perconti

As YAYA’s we always want to be up on the latest technology and trends. This also translates to our professional careers. We know that it’s rough out there when it comes to finding a job, but we’re confident we can land that internship or job with a little extra work and the right preparation.

One way eager advertising kids can get ahead is AAF’s National Student Advertising Competition (NSAC). This is a student competition where teams are given a $100 million budget to create a strategic multimedia campaign for a national client. This year, teams developed campaigns for Nissan where they focused on the multicultural millennial...

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Foursquare: The New Advertising Frontier

by Kim Long

Advertising is growing fast and companies are always trying to meet consumers where they are. Foursquare is on the rise and completes the new trend of SoLoMo (social, local, mobile...for those who don't know). Advertisers have been waiting for Foursquare to offer media space for a long time, and finally the time has come. Foursquare has been in previous partnerships with large companies like Pepsi and Whole Foods in the past, but never has it been open to all companies.

Millennials love Foursquare because it allows users to unlock certain prizes when they check in at stores. This is a great tool for companies and consumers alike...

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Social Media Levels the Playing Field
by Lauren Runge

Social media doesn’t just level the playing field for marketers and brands, it also bridges the gap between ordinary people and celebrities. Fans love connecting with their favorite reality stars, actors and athletes through Facebook, Twitter and Instagram. Millennials are no exception and have grown up in a celebrity-obsessed culture that is only further perpetuated through social media. They know how to compose their fan mail in 140 characters or less and relish if a celebrity ever mentions them back.

The International Olympic Committee (IOC) recognizes the impact of social media and is making it easier for fans and athletes to...

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