Mojo Blog

Recent Blog Posts

The most ad-tastic time of the year.
by Taylor Chatterton

It’s finally here – Superbowl XLVI is upon us. And while I’m as much of a sports fan as the next girl (Go Giants!), it’s not the game, the halftime show, or even the yummy apps that I’m most excited about. Like any true student of the industry, I just can’t wait to see the commercials.

I checked out the lineup for this year, and many are usual suspects: Coca-Cola, General Motors and Anheuser-Busch. But there’s also some newcomers in the big game spots this year, namely Century 21, Dannon yogurt and clothing retail chain H&M...

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Podcasts: The Future of Radio (and maybe TV too)
by Chase Koeneke

I rarely have time to watch my favorite TV show at the time it normally comes on (a quality I share with many other fellow YAYA individuals as shown by MOJO Ad’s latest State of the YAYA report,) so services like Tivo, Hulu, Netflix and ESPN3 are a godsend in my eyes.

Similarly, I think I’ve only made time in my schedule to listen to a radio show once, and that was solely because my friend, who was host of the show, asked me to specifically.

On the other hand, I’m not one to just flip through channels or stations. If I have time to watch or listen to...

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Bowling and MOJO
by Brad Dixon

 

Last night the MOJO Ad staff got together for a night of bowling before things get too hectic with projects and classes.  It was a surprisingly busy night at the alley, even before the 30 of us showed up, filled with bowlers in the YAYA life stage.  As we hung around the bowling alley spitting a little good-natured trash talk and bowling mostly gutter balls, I began to think about my upcoming blog post and what sort of marketing takeaways I could find that helped bring us here and had us all having fun together.

 

Things that came to mind were nostalgia and the social nature of the YAYA life...

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Saving the World - One Seal at a Time

by Stacy Burghardt

In case you missed it, German model Heidi Klum and British musician Seal are officially separating. Their seven-year marriage (a lifetime for Hollywood couples) came to an abrupt end this past Sunday when it was announced exclusively to People magazine that they were parting ways. Just a moment after this announcement, the "Personal Life" sections of both Klum and Seal's Wikipedia page were magically updated with this change in relationship status. 

 
Contrary to popular belief, this instant change was not carried out by the all-knowing Wikipedia fairy. In fact, this update was done by the same person...

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