Recent Blog Posts
With the World Series just days away, it’s probably a good time to talk about sports. It’s no surprise that YAYA consumers today, like those who came before them, take their sports and their teams very seriously. But how and why do YAYA consumers become so enamored with a team or a league? What sparks their fandom?
Well, according to Mintel, youth participation rates for basketball, baseball and football have been declining since the 1990s, which means that fewer YAYA consumers played these sports as kids. That...
Take a snap; it’ll last longer – longer, that is, than the trust YAYA consumers may currently have in social media companies and their applications.
YAYA consumers are talking about online privacy. With recent privacy hacks such as “The Snappening” (the alleged thousands of photos hacked from Snapchat users) and private photo leaks of celebrities like Jennifer Lawrence and Kate Upton, we’re increasingly weary about who can access our data.
Whether they’re watching it on their laptops, their game consoles, or their cable boxes, Millennials love TV. Here are their top five most popular shows, in order, and what each one might indicate about its fans.
1. The Big Bang Theory
The Big Bang Theory is a paragon of cross-generational appeal: It’s the most popular show among Millennials, Gen-Xers and Baby Boomers, and the third most popular show among elders. The downside of casting such a wide net is the show’s jokes are usually safe, easy to swallow, and minimally funny. Good thing there’s a laugh...