Mojo Blog

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For the past few weeks, I haven’t been able to stop thinking about a picture I posted to Instagram about three weeks ago.  How vain does that sound? But that’s not how I mean it. The post was unlike anything I had ever posted before, and for some reason, it has stayed at the top of my mind. It was meaningful. It carried weight and hope.

Some background:

I jumped on the Instagram bandwagon excruciatingly late. My younger sister and her high school friends sneered when I told them I “have one but never use it.”  Fast forward to February 3, 2015, and I was (and still am) an Instagram novice (...

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Hi, I’m Emily Dayton, and I am a smartphone gaming addict. I take comfort in knowing I’m not alone, since 65% of 18- to 24-year-olds digitally game on their smartphones....

In case you missed it, Snapchat released a MASSIVE update two weeks ago. The time-sensitive photo sharing app introduced a new “Discover” feature, which allows news outlets to have their own editorial channel. Snapchat also removed the ‘Best Friends’ feature, but no one really cares about that, unless you’re under the age of 18

So what does this mean for advertising to YAYA consumers? EVERYTHING.

In case you didn’t know, Snapchat currently charges a...

Instagram is the well-lit belle of the social ball. Just this December, Instagram announced that it officially has more than 300 million users, only four years after it was founded in 2010. That makes the photo-sharing app bigger than Twitter (with 284 million monthly active users), which should be a big fat deal for any marketer charged with a social media strategy — especially one that’s wants to target the YAYA demographic.

The facts:...