Mojo Blog

Recent Blog Posts

I lost my phone last night. When I tell my fellow YAYA friends this, they get this concerned look on their faces.  Some touch their left palms to their chests and shake their heads slightly.

 

“I’m sorry,” they say.

 

I didn’t just tell you my dog died, people. I don’t have a dog, but if I did I’m sure his death would get the same reaction as the loss of my iPhone 5.

 

So what is it that makes us emotionally attached to these machines? If you ask me, it’s a serious addiction....

Hopefully by now, dear reader, you have had the privilege to see the 2014 John Lewis Christmas commercial (if not you can watch below.) Featuring Monty the Penguin, a new rendition of John Lennon’s “Real Love” and a nostalgic and heartfelt message, it’s already made an impact all over the world. And it isn’t even December.

 

 

 

Each November, agencies from the United Kingdom battle to...

Maybe it’s just me, but I’m pretty much done with Buzzfeed and similar short-form content producers. Studying advertising and public relations in an era where content is king has made me a bit numb to the allure that listicles and short-form content present, but I wish more consumers felt that way.  After all, it can be done better.

Buzzfeed’s format makes sense. It’s quick, relatable, and laid out in a “du-jour” design that translates well to an audience looking for...

As a loud and proud YAYA individual, I had the opportunity to attend the 3% Conference in San Francisco through a student scholarship. The conference’s mission is “to build the business case for diversity by championing female creative talent and leadership by offering content, community and professional development.”

So what’s with the name? Only 3% of all creative directors in advertising are women. In a world where women influence 80% or more of consumer spending, this is business suicide. The entire experience is comprised of a 2-day conference in San Francisco, multi-city...