Mojo Blog

Recent Blog Posts

In 2014, digital music downloads and subscriptions surpassed CD sales for the first time, according to The Wall Street Journal. It’s no secret that marketers know they can find the elusive, tech-savvy millennial generation on these platforms. Spotify, Pandora and other music aggregates are drawing in millennials across the world, but one question that remains: how impactful is this platform for targeting 18- to 24-year-olds?

According to AdWeek, Spotify recently launched playlist targeting that amasses like-minded listeners for advertisers. Similarly, iHeartMedia launched a programmatic marketplace for advertisers to buy...

  1. Instagram has 300 Million current users, and the growth rate is staggering, considering their population was just 100 million in February 2013.
  2. The photo sharing app has basically no gender skew, which means there is an equal balance of male and female users.
  3. Instagram is the only platform where everything a...
Proximity marketing is the future of the retail shopping experience, and I am just fine with that. According to Business Insider, by the end of 2016, 85 percent of the Top 100 retailers will have implement beacon technology in their stores. You may not be familiar with what exactly beacons are, but there’s a great likelihood that you’ve come in contact with them. They’re basically little rock-shaped devices that hang from the ceilings of places like retail and grocery stores that track your movements throughout the store; they send you text alerts when you are near a product with a sale, or item you have purchased in...

Compared to the obsession with transcendence in the 1950’s Beatnik movement and the importance of communal love in the 1960’s and 1970’s, YAYA consumers seem to lack a distinct social cause. Today, young adults are trying to adhere to mainstream standards more than ever. What draws millennials to embrace the mainstream is the success and money that it can provide. New York Times author William Deresiewicz labels YAYA consumers as “Generation Sell,” focusing on the way they have...